My foundation is in art and design, but I’ve never believed great creative happens by staying in one lane. What began as making evolved into leading—shaping ideas, guiding teams, and building the systems that bring strong creative to life. I’m a storyteller at heart and a creative leader by nature, equally comfortable setting the vision as I am rolling up my sleeves when the work demands it. And now I’m taking that foundation into its next evolution: pairing traditional creative leadership with AI tools to work faster, think bigger, and unlock new levels of storytelling.

My background

College Years 2009-2014

County College of Morris, Graphic Design

New Jersey City University, Graphic Design

Revolution Digital 2014-2019

I interned at Revolution digital right before graduating and they created a role for me so I could join their team. I started as a digital designer and worked my way up the ladder, leaving at the Senior Art Director level. Here I was able to really learn everything they didn’t teach us in school. Real life experience and my first taste of the agency world. Here I not only fine tuned my design skills but I was able to dabbled in photography, content creation, hand lettering and animation.

Digital Designer May 2014 - Jun 2015

Jr. Art Director Jun 2015 - Jun 2016

Art Director May 2016 - Nov 2019

Inside Ideas Group (Oliver Agency) 2019-2025

I played a key role in growing the Reckitt in-house agency from 7 to over 40 team members, leading 360-degree digital campaigns, social content, and end-to-end production across multiple brands.

I led a team of 10 creatives, fostering a collaborative environment that strengthened both ideas and execution. I also helped launch and oversee a dedicated e-commerce team, while building strong relationships with stakeholders and brand partners to ensure alignment and impact.

Senior Art Director‍ ‍Nov 2019 - Aug 2021

Associate Creative Director‍ ‍Aug 2021 - Oct 2025

Giftogram 2025-Present

I am a part of a new in-house agency within Giftogram. I’m responsible for creating and overseeing all social content for the Giftogram brand. In addition to that, I’m helping introduce AI driven workflows to elevate and speed up creative output while producing best-in-class work that resonates with business’s needs and brand objectives.

AI Creative Director‍ ‍Oct 2025 - Present

skills

  • I know the creative suite like the back of my hands. I can roll up my sleeves and produce beautiful work that produces results. I can also make a deck that is so gorgeous it will bring you to tears.

  • I am highly proficient in utilizing various AI generator tools, adept at creating text, images, and videos, as well as leveraging them for brainstorming innovative campaign ideas. Embracing AI as a pivotal element of the future, I am committed to harnessing its capabilities to enhance my efficiency and drive creativity.

  • Stepping into the role of a creative director, I found myself drawn to copywriting, realizing that compelling storytelling is vital in advertising. Whether crafting innovative concepts or mentoring my team, I honed my ability to create narratives that captivate and engage, mastering the art of persuasive and memorable copy.

  • I lead a dynamic team of nine, including seven direct reports. Beyond overseeing design, I actively manage our team's workload, provide mentorship, and cultivate an environment where creativity flourishes and our team dynamic truly sparks. My team members feel comfortable approaching me, knowing they are supported and valued.

  • Working at an in-house agency has given me the invaluable opportunity to engage closely with my clients. I take pride in fostering strong relationships, presenting my team's creative concepts effectively, and offering innovative solutions. As a result, clients feel at ease reaching out to me for fresh ideas and guidance.