Heart Health Month

For Heart Health Month, our clients came to us with a dual challenge: elevate product awareness while reinforcing the importance of heart health in a category most consumers find confusing. We approached this as an education-first, behavior-change strategy—grounded in the insight that people don’t ignore krill oil because they’re uninterested, but because they don’t understand it. By demystifying omegas and simplifying the role of krill oil in a heart-healthy routine, we reframed a complex, often overlooked category into something approachable, relevant, and actionable.

We brought this to life through a fully integrated 360 digital campaign designed to turn clarity into consideration. Influencers helped humanize the story and normalize the conversation, while our Instagram content served as an educational hub—breaking down information into visually engaging, easy-to-digest formats. Paid media amplified these messages at scale, capturing attention during a high-intent cultural moment and driving audiences back into the ecosystem. I led the creative team in developing the visual language and storytelling approach, ensuring the campaign struck the right balance between informative and compelling.